App Store Optimization

What is App Store Optimization (ASO) & Why it matters?

The app store, which is a repository of mobile apps, has numerous third-party apps. While many are free, few of them charge you a fee, and some are available in freemium versions. (The freemium apps have only the basic version available for free, and if you want the full version, then you have to pay for it.) So, whenever you’re […]

SEO Value of Long Tail Keywords

We all are aware of keyword significance for SEO. But always wonder which of the thousands of appropriate keywords fetches right traffic to website and help organizations to do more business. Now, online marketers know that long tail keywords convert economically and quicker. Long tail keywords come under the category of keywords and phrases that a website is searched for, […]

How to reach the audience through Audio Content Marketing

Ever since the advent of Radio, Marketers have used the audio as an effective medium to reach out to the audience. However, with Television and Internet down clobbering its popularity, the Radio went into a sort of oblivion at the turn of the century. But through new age technology including digital home devices such as Amazon Echo and Google Home, […]

Tips to Succeed with Email Marketing Campaign

Emails offer an ideal platform for communication between companies and consumers. Be it pitching a new product to prospects or sending an acknowledgment to the existing customers for their continued support, and email is one of the best ways to enhance the customer experience. Thus, even with so many alternatives, marketers still find email marketing to be the prominent method […]

The Best Practices of Blogging for SEO

Blogging is one of the prime ways to optimize your site in the search engine eco-space. The fact is 33% of the search traffic goes to the site which occupies the first position on Google. If you want to climb to the top of the search engine result pages (SERP) you have to write unique, interesting, engaging, and well-written content […]

Digital Marketing Trends to Watch in 2018

Over the past few years, the new trend in digital marketing has been about embracing digital transformation. Automation is steadily being accepted by various aspects of digital marketing that include SEO, PPC, Social Media, Emails and even Content. The growth of mobile, AI, AR & VR, has also contributed towards the integration of automation with customer life-cycle. To increase engagement-levels […]

6 Ways in which Mobile Behavior is Changing Website Design

Mobile responsive sites have settled as a norm and by now you must have decided to go on full throttle on your mobile strategy. Google has already introduced the mobile-first strategy which would consider the mobile ranking of the page as final. Statistics say that mobile users are on the rise like never before and has already superseded the desktop […]

Practices for Conversion Rate Optimization

Top Practices for Conversion Rate Optimization in 2018

There are various steps taken by digital marketers to convert the website visitors into customers. However, with the ever-changing web environment, the techniques for conversion rate optimization (CRO) also have to evolve and keep up with the new trends. Otherwise, the mundane digital initiatives can end up making the brand irrelevant. Types of conversions Before we discuss the options for […]

Content Distribution Strategies for 2018

Content Distribution Strategies for 2018

Content creation and effective distribution to the right audience are the two main pillars of content marketing. As creating content for the heck of creating it is of no use, and on the contrary, the quality of content should be such that it has to be adored by your audience and they should wait anxiously for your content or email […]

Best Practices for Selling Digital Products

Best Practices for Selling Digital Products

Selling a digital product through digital channels is even more difficult than selling a product directly. In case of direct selling, you are often in contact with the buyer and the compelling forces you use for selling are mostly perceivable. But for digital products your design, digital marketing efforts and your brand’s promise are mainly instrumental in doing the job. […]