6 Ways in which Mobile Behavior is Changing Website Design

Mobile responsive sites have settled as a norm and by now you must have decided to go on full throttle on your mobile strategy. Google has already introduced the mobile-first strategy which would consider the mobile ranking of the page as final. Statistics say that mobile users are on the rise like never before and has already superseded the desktop users. With all this in the fray, you must be thinking of formulating new engagement strategies for your audience accessing your site on the mobile phones. You are not wrong as it is the ripe time to do so.

Before we go ahead and tweak our designs for the mobile sites and alter the website designs, let’s at least understand the qualitative difference between the mobile users’ behavior in contrast to the behavior on the desktop. The question that arises, is there really a difference in the way the users browse sites and the internet on phones versus desktops. Is there a difference in their mindset? Is there are a difference in the usage pattern? Well, there are lots of differences.

Research studies have unearthed many revealing facts about the mobile users. The mobile users’ engagement increases at specific times of the day. The peak activity on the mobile phones seems to happen during 6 AM to 9 AM in the morning, and 6 PM to 11 PM in the evening. The desktop users perform most of their online activities during the working hours. Not only are there time differences, the users’ activities also are markedly different as well.

Just ask yourself when you reach for your mobile phone to browse the internet. It may be mostly with a specific intent and when you are looking for particular information or hunting for something essential. The users tend to use the mobile phones when they are in a hurry, and idle browsing or any other time-consuming activities, or digging of information is usually done on their PCs. This makes them scan information rather than going into the details and digesting each part of the content. The attention span for the mobile users are really lesser, and research has unearthed that desktop visitors stay three times longer on the websites on an average than the visitors on mobile phones. This is the reason they would look for a smoother browsing experience that helps them to get the information they are looking for or that which helps them to conduct the activity they want to perform.

Research has also proved the fact that the mobile traffic can show more involvement and engagement which increases with the ease of use. It is perhaps now clear that the motivation and the mindset driving the mobile users are markedly different from the desktop users. By that, we mean that the motive of the mobile browser is more utilitarian with users looking for ways to do things more efficiently and effectively. The researches conducted on the mobile users’ behavior has revealed that unlike the desktop users, the mobile users often have a single page open and they rarely go idle. The desktop users, on the other hand, keep too many tabs open and often return to the site time and again.

Now that we have described the qualitative difference of browsing between the mobile phone users and the desktop users, are the design elements also changing in tandem! Are there any procedures or tactics that are followed by the designers that you ought to follow, and without it, your site may be rejected by the mobile users because of the difficulty of use. Yes, certainly there are a few techniques in the design elements that would make your site more mobile friendly and would increase engagement and your conversion rate as well. Let’s discuss those now.

Lesser Load Times Ensure Higher Engagement

Most mobile customers have a limited data plan and due to the reason of urgency of the mobile phone users the size of the site should ideally be less. This would ensure that the site loads faster and engages the users more than that of the competitors’ sites. In any case, if the site takes more than 10 seconds to load, it’s quite unlikely that it will achieve its marketing targets and goals.

Simpler Designs Grab Attention

As we have already noted that the attention span of the mobile users is low, the expectations of customers about their experience are naturally very high. The less engaged and satisfied a user is, it is very unlikely that he will stick around your site for long. Simple websites without the flashy outlook and straight and to the point content clearly stating the objectives would be more accepted by the users.

Accessibility With The Users’ Thumb

Ease of accessibility not only makes a lot of difference in the engagement levels but in the conversion rates too. In this context, the accessibility of the CTA buttons with the thumb makes a great difference. This is often referred to as the ‘thumb Zone.’ The CTAs and the important parts of the websites could be clicked and viewed more easily and should be accessible by the thumb. The website’s navigation items and the CTAs should ideally be placed at the bottom so that it can be accessed by the thumb. This not only makes it easier to click but grabs more attention of the users as well.

Progressive Loading and Skeleton Screens

As the mobile users are in haste, the progressive loading and skeleton screens have gained immense popularity. Application of progressive loading and skeleton screens prevent the users from losing interest and moving on to the other pages as progressive loading makes the information visible as it gets loaded rather than displaying all at once. When each element of the page loads, the users see a skeleton of the website which is the wireframe of the page which makes them feel that loading is in progress, making them browse and wait as well.

Usage of Emojis

Emojis are now often used and are gradually replacing the usage of words. The use of emojis by the marketers in the mobile responsive sites lets them take lesser space and express more with a bit of humor as well.

Easy Accessibility Of Contact Info

As most of the mobile users are on the lookout for information your contact address and the phone number should be not only visible but clickable as well. If the phone number is clickable, there is a great probability that the users might call you directly from their mobile phones. Keeping the contact address visible will undoubtedly increase the footfalls on your physical shop if you have a physical store.

With all that being said, it is well understood that mobile optimization and experience of users on mobile is no more an option but a necessity or an absolute must. With more mobile searches being completed on mobile devices than the desktops and Google introducing the mobile-first indexing, you have to be more mobile-oriented if you have to increase engagement, draw more traffic, and surge footfalls to your physical store or your local business. Mobile optimization has evolved to be the most plausible way to organically drive your digital marketing metrics like the lead conversion, CTR, shares and all the factors that help SEO. In such a state, mobile optimization is the only imperative to stay ahead in the competition. The earlier you do it, the better it is!

Practices for Conversion Rate Optimization

Top Practices for Conversion Rate Optimization in 2018

There are various steps taken by digital marketers to convert the website visitors into customers. However, with the ever-changing web environment, the techniques for conversion rate optimization (CRO) also have to evolve and keep up with the new trends. Otherwise, the mundane digital initiatives can end up making the brand irrelevant.

Types of conversions

Before we discuss the options for CRO, let’s understand that the conversion is broadly categorized as 1) Micro-conversions and 2) Macro-conversions.

The micro conversions ensure the visitors perform the intended goal at the micro level. They are usually the preliminary step performed before the visitors are driven to the final objective, and could include goals such as- Adding a product to the cart, or Creation of an account. The Macro-conversions are the ones that have a more profound effect on the ROI. These usually include the ‘Online Sale of the product’ or ‘Request for a Quote’ from the visitors.

Calculation and Goal-setting

The conversion rate is calculated by dividing the number of times a user completes the intended goal by the total number of visitors in a given period. For instance, if ‘making a purchase’ is the goal, then a single user buy a product at each of three visits made to the website is calculated as a single conversion. This is achieved by dividing the number of conversions by the number of unique sessions. In case the goal is to get a subscription, then conversion rate can be calculated by simply dividing the number of subscribers by the number of visitors.

Tracking and Analysis

Quantitative data analysis can be utilized to track the conversion rate, which also takes into account the actions performed by the users on the site. A web analytics platform such as Google Analytics can be used to perform these analyses. The following are some of the questions that can be answered through quantitative analysis –

  • What is the most preferred entry point to a site, which either could be the home page or any other landing page with a subscription form
  • Which page of the website do the visitors spend most of their time, which could be the blog or any other resource section with valuable information; on an e-commerce portal, it could also be the page exhibiting the most popular product
  • What is the most common source of the traffic, which could either be a referrer’s website or a social media channel that drives visitors to the website
  • What are the most preferred devices and browsers used by the visitors to browse your website
  • What is the most common huddle on the website that leads the visitors to abandon the conversion funnel, or which task on the site do you need to simplify to ensure the users make the intended actions

Best Practices for CRO

While CRO can be done in many ways, the result may not be the same. The following are some of the practices that could be followed to get the ideal results.

#1. Building Trust

It’s not easy to turn first-time visitors into subscribers or customers instantly. The website needs to contain many features that can build trust, because only if the new visitors trust the site would they be ready to perform the intended actions. One of the best ways to build trust is to utilize the user-generated content to promote your own brand. This can be done by getting the existing customers to describe their positive experience on the testimonial page.

To ensure its much more visible, the testimonial section can even be placed on the homepage. The primary reason behind this practice is that people usually believe other customers, and a statement of positive experience with the brand can play a critical role in building the required trust to increase the conversion rate.

#2. Providing Personalized Experience

As an online retailer, there’s a better chance of getting noticed if you are able to look different from the crowd. Having a website that is only as good as the competitors may not be able to improve the conversion rates. The ability to deliver a personalized experience is what lets the site achieve the differentiating factor. When the customers get to enjoy a sense of personalization, they feel coveted, which encourages them to buy your product or subscribe to your email list.  It even helps in improving the visitor’s perception about the brand, and can also reduce the churn rate.

#3. Simplifying Navigation & Browsing

Most online shoppers are the ones who are looking to reduce their effort of traveling to a store, which can save them time. Hence, it’s important to build a website that adds to their convenience with hassle-free navigation and browsing experience. When the site is able to ensure they get what they want with much ease, it only increases the conversion chances.

Most of the time it all comes down to the checkout page, which is a critical aspect of the online sales funnel. The page has many factors that determine the final conversion; and even if the users navigate all the way through, any mistake during the checkout process can make them change their mind. Therefore, a website with simplified navigation, along with real-time communication channels such as ‘Help through Live Chat’, can achieve the desired CRO.

#4. Automating Site-Optimization

Website issues, ranging from the biggest to smallest, can be identified using the Machine learning algorithms. The tools can analyze thousands of website sessions at all times, which can also help in tracking the behavior and preferences of the visitors. The automation will not only reduce the time taken to identify the issues, but it also maximizes the accuracy, which can have a direct impact on the conversion rate.

These are some of the prominent techniques, which can be mixed and matched to get the desired results. Together, they help to improve the factors that can maximize the chances of converting the visitors into customers.

Content Distribution Strategies for 2018

Content Distribution Strategies for 2018

Content creation and effective distribution to the right audience are the two main pillars of content marketing. As creating content for the heck of creating it is of no use, and on the contrary, the quality of content should be such that it has to be adored by your audience and they should wait anxiously for your content or email to hit their inbox. As you spend so much of brain power and effort on content creation, content distribution strategy should also be equally immaculate as the interplay of both would bring success.

As 2018 has already embarked, let’s do the things a bit differently to mark the year with an extra success that your business deserves for its merits alone. Instead of distributing content haphazardly, have you ever thought of a meticulous content marketing plan? We rather insist on a documented plan which helps you to act systematically and also help you to attain the predetermined goals. Here is what you need to include in the documented content marketing plan!

Formulate and Document a Content Marketing Plan

The first step that you need to take is to define your ideal target audience. Define at least two to four or maybe more ideal buyers’ personas and try to list their demographics like gender, age, occupation, income, family size, hobbies, etc. When you have distinct groups of an audience, and their personas chalked out, it will be easy for you to formulate the content strategy for each of them. As an example, the mothers at home spending their afternoons idly would like to read different materials from that of the older males and the strategy for each would be different.

After the personas have been defined, find out the different distribution platforms for each and choose the publications, social media, forums, and influencer sites that you would be using as your content distribution channels. Find out the kind of content your audience is looking for and assess the capability of your in-house team to produce such content that your audience would love to read and share. Determine the distribution channels depending on the preferences of your audience and their personas. Specify the content distribution cycle for each type of content. For example, a guest blog that is published in Medium can also be published on Reddit, Pinterest, Facebook, and Twitter.

Promote the social media posts to the select audience according to your customer personas. Find out and document the backlinks that you are going to create along with the influencer sites where you are going to publish your content. Once you have the preferences of the target audience and their personas ready you can do many different things to promote and distribute your content. These strategies that you devise and the plans you make should be documented so that you don’t deviate from a well-formulated plan.

Transcend Social Media Limits

As we are all so much familiar with the existing social media channels like Facebook, Google+, YouTube, Instagram and other social media giants, there are other opportunities that you can tap as well. There are few other distribution channels that you can use too. They are Reddit, Medium, Quora, Tumblr, etc. as these media channels attract the right audience and the paid content distribution strategies may reap better results than the popular social media platforms.

Look for ways how the social content and the user-generated content can be fruitfully integrated to create more context and value. An integrated social approach will strengthen your campaigns on each social media platform, but you have to be careful about the overriding of information. It will also help your site’s ranking as well, as the search engines are increasingly becoming dependent on the social signals. Social media has much more to it than just sharing content as listening to the target audience and monitoring it leads to a more vivid understanding of your audience and creation of content that your audience would love.

Strengthen Email Marketing Techniques

Email marketing is still one of the most effective ways to distribute your content to the audience who would like and love your content. Email marketing has multifaceted benefits and lead nurturing is something that email marketing helps in accomplishing. Collect the email addresses of the visitors of your website through offers of eBooks and other essential content types and send your leads with compelling content every week or at fixed intervals. It could be a well-written blog or an infographic or even an invitation to the offer that you have flaunted.

Use the personas that you have derived from the study of your target audience and personalize the emails as much as possible using the prospects’ name, age, gender and other demographics into use. Use an email tracker to track the emails that you are sending. Track the other different metrics like click-through rates, open rates, bounce rates, conversion rates, subscription rates and few other metrics that would help you assess the success of your email campaigns.

Republish Posted Content

Content that has generated good or considerable engagement can be reused, or the format can be changed to give it a new shape for more engagement. They can then be redistributed for fresh engagement from the audience for maximum impact. LinkedIn Pulse and Medium are few of the platforms that are mostly underutilized but can generate a massive amount of traffic among the intelligentsia and people outside your professional network. There are other sites too that accept republished content provided you include a clause that states where the article was first published with a link to the original article. To avoid penalization from search engines, avoid republishing content within a week of its original post and be selective in what you republish, but don’t forget to often republish your content as it will bring in the extra traffic from multiple sources.

Strengthen your SEO Efforts

As it is a proven fact that the higher your ranking in search engine is, the more the chances of circulating your content. The two most important ways to improve your search engine ranking is to optimize your content for higher ranking and creating high-quality backlinks through guest posts. As voice searches are on the rise, use both short and long tail keywords as an attempt to optimize your content for search engine ranking. Don’t forget to use the main keywords in the meta titles, meta descriptions, and all the meta tags and meta alt tags. Guest posting and using backlinks are considered as one of the best ways to create a search engine boost. Work on the basics and ensure that your content is of the highest quality and the technical parameters of the SEO are taken care of, and the results will follow suit.

The Key Takeaway

Whatever you do and how robust your content distribution strategy may be, make sure that the content is valuable enough for the audience to disclose their personal information. As lead generation and conversion are the ultimate goals of content creation and distribution, ensure that your content distribution plan is in tune with your organization’s mission and goals. Whatever the content strategy you undertake, documenting it and adhering to it is a must along with measuring the metrics to ensure that you follow the most profitable path. Regular tracking and monitoring of your content marketing efforts will also enable you to select the right distribution channel and tweak your plans for optimization of the results. If you take the above steps along with a consistent effort following a Plan-do-check-act cycle, your efforts are bound to reap results with more lead generation and higher conversion rate.

 

Competitors are outperforming your content?

Best Practices for Selling Digital Products

Best Practices for Selling Digital Products

Selling a digital product through digital channels is even more difficult than selling a product directly. In case of direct selling, you are often in contact with the buyer and the compelling forces you use for selling are mostly perceivable. But for digital products your design, digital marketing efforts and your brand’s promise are mainly instrumental in doing the job. Thus it is important to know what sells and what does not and it’s even more important to know how the mind of the consumer works as you have to strategize accordingly.

The task of the marketer is to guide the buyers by attracting their Attention, arising Interest, raising their Desire levels to finally guide them to Action. To guide the buyers’ journey through all these four stages and eventually persuade them to buy, the marketers have to arrange the baits according to general consumer psychology and keep away from distracting them.

With more information hungry and highly empowered buyers the way we do business today has diametrically changed. Customers get engaged with companies and brands much before the marketing, or the sales department contacts them. The brands have to ensure that they treat these prospects well in their buying journey when they educate themselves and attempt to build the trust with the brands. These factors make it mandatory to nurture the leads meeting the prospect’s expectations by realigning technology with the business models so that the highly knowledgeable customers of today are effectively engaged at every touchpoint. In other words, you have to formulate a compelling and overwhelming plan for digital customer experience. Here is how to do it and sell the digital products effectively.

Know the Customers First

Before you jump on to any action like sending emails, writing blogs or building a mobile app, the first imperative is to know your customer to the extent possible. Find out who they are! What are their wants and preferences? What are they most likely to do? Find out as much information you can about your customers. Create a proper buyer persona and try to find out who are you exactly going to communicate with. Who is interested in your products and services? Once you find answers to these above questions, formulate a content marketing strategy and start creating content. The stories you create and the ones that you tell your prospects should be according to their mindset, and these should arrest and captivate them. Create the story around the preferences and choices of your customers’ persona and then start marketing your content through appropriate channels which would ensure higher engagement and better customer experience.

Know the Context

It is important to stay current and relevant by knowing your customer, your own brand and the context in which you are communicating. The attempt should be to enhance and optimize the user experience at every touchpoint which can only happen if you have a clear understanding of the context of communication with the implementation of the newer technologies. There is no doubt that your customers like new technologies and multichannel communication for which you need to find out ways how this technology can enhance their experience.

Map the Journey of your Customers

A crystal clear understanding of the buyer’s journey is crucial to map the customers’ journey. Take a count of all the digital and physical touchpoints of the customers with your brand and assess the quality of experience they go through. Analyze the customers’ behaviors at each touchpoint and map the digital journey of the customers. A journey map of the customer allows you to understand the quality of interaction of the prospects and customers with your brand. After identifying the areas of improvement, chalk out the right technology along with appropriate business models that would enhance engagement at every touchpoint.

Adopt the right Technology

Customer empowerment can only happen through the timely adoption of the right technology and acting digitally through all the channels. Design a fabulous customer experience model for all the stages of the customers’ journey.

Monitor and Measure

The qualitative aspect of the customers’ journey can only be assessed to a considerable extent if you track and analyze the data at every touchpoint. Define your selling objectives and have a quantitative goal. Assess all the metrics and have a proper measurement system in place to ground your strategy, well founded on the reliability of the numbers.

 

Create a Sustainable Digital Business

Key Predictions about Instagram Trends for 2018

Three Key Predictions about Instagram Trends for 2018

Instagram has already evolved into a highly significant social media platform for brands, users, and even influencers. By enabling marketers to promote their posts, YouTube channel, or video blogs, the photo-sharing app continues to prove its worth for those who wish to stay ahead of the social networking curve.

Instagram has adopted many new features in past few years, which have made it one of the most popular social media apps in the market. The new features such as hashtag stories, live video, and story highlights along with many others have been thoroughly refined, and have been a big hit with the users. As the updates and upgrades continue to pour in, we can expect a whole lot of new Instagram trends even in 2018.

In-app shopping

The new ‘Shop Now’ feature on the app, can be effectively used if you have around ten thousand followers or more. As a promoter, you can add links to your products page or online store using your Instagram business account. This can help your followers to make instant purchases without having to leave the app’s environment, which can deliver a whole new experience.

As brands have realized the ever-increasing potential of e-commerce for increasing sales, we could see many of them choose to go with this in-app shopping feature in 2018. By being able to connect the sponsored content directly with the website, not only will they be able to maximize their returns, but also add new meaning to the customer engagement process.

Focus on ‘Stories’

One of the reasons for Instagram’s popularity has been its relentless effort to ensure its ‘Stories’ feature remains exciting for the users. Also, enough care has been taken to ensure it appears different and does not resemble similar features from the competitors. The app now allows users to save the stories and have them reposted as “Highlights” on their profile, while also being able to share live video on their stories.

These user-friendly enhancements let the users retain what they have found interesting, as well as reuse them according to their liking, have become instant favorites of most users. We could see Instagram adding more of such features in 2018 as well. Meanwhile, improvements in the ability to share live videos on stories would provide the influencers and brands a whole new opportunity to add new meaning to their visual content.

Fun Features

A plethora of new recording tricks for videos along with the face-filters has been successful in adding the fun factor. The face filters can turn an ordinary selfie into an entertaining piece of artwork, which could trigger playful conversations with friends.

Users can express themselves freely when they have the option to show chemical equations swirling around from the head, or replace the ears with rabbit-like earlobes that can twitch and move. In this way, a simple selfie can be transformed into a laughter gig that can leave everyone in splits.

Apart from these, features like Rewind mode, which can play videos in reverse, we could see more of new stickers and fun features being rolled out in 2018, which could easily end up as new Instagram trends.

Google Images in search text ads are in the testing phase

Google Images In Search Text Ads Are In The Testing Phase

As Google goes on experimenting and introducing new ways to improve the experience of advertisers and users, its images in the search text Ads are still in the testing phase. Google introduced images in the Sitelink extensions, and this feature was called visual sitelink.

At the introduction stage of the beta version, Google introduced large format images of car models in the mobile ads of car makers. Although it was not clear which verticals were included except automotive industry, there is no doubt Google has witnessed good results from these. Although it is still in the testing phase, more verticals have been added to it.

If you are wondering why it is the center of our discussion, the reason is pretty simple. An advertisement with an image extension gets a 30% more CTR than other types of ads. Undoubtedly, this new feature increases the chances of procuring the leads directly from the search engine results. These ads are more prominent and bigger in size, and hence they tend to push the competitor’s results even downwards increasing the chances of the users to click on the images. The more alluring and attractive your image is the more the chances that your users would click on the link and land on your website.

How do they look like?

The standard sitelinks as they used to appear on Google was just the link and description of your site with the Meta tag, and there was hardly any difference between position one on Google and subsequent positions of the search engine results. On the contrary, when the visual sitelinks appear which the first link is usually, they appear like the images with a more vivid description which can be swiped on the mobile phones.

Google has been experimenting with image-based sitelink extensions for quite a few years, but this time it seems they have got it right. Google is intelligent enough to understand the primary intentions of the users. On typing “local hotels in Texas,” Google would come up with a map with the locations and prices of the hotel rooms. But if someone types “aeroplanes”, it would come up with nice and attractive pictures of toy airplanes displayed by brands and online sellers. If the assumption of Google that the user is probably looking for a toy airplane is right, then there are great chances that the user would click on one of these visual ads as they are not only vivid, but the user can select the image that appeals the most.

With so much said about the visual sitelinks, you must be wondering for ways to be featured as a visual sitelink. The truth is that Google is still in its testing phase in regards to introducing visual sitelinks and you have no control on the format in which the visual links would appear in the search results. All you can do is follow the steps below to increase the chances of being featured and optimize your site on the search engine results page.

Steps to follow

The fact is, visual sitelinks appear only in the first position on mobile searches and show up to lesser than 20% of the traffic which came down from 40% earlier in 2017. In order to be featured ensure that images have a unique destination URL which should be different from the ad headline. The title of the images should also be unique and relevant as well. The images should have title text and a description text associated with them. The image title, description, and the image should match and should be relevant to the keywords to which they are applied to. The more specific the images are, the better the chances of performance. The images used for the visual sitelink should also be displayed prominently on the destination page where the user is directed to.

Conclusion

With all that being said, you are now abreast of the trends and the changing algorithm of Google. Google has undoubtedly created a more visual and attractive way to allure visitors and strengthen the first position of search engine result pages (SERP) and a better way to communicate with your target audience. As the algorithms of the search engine go on changing, the best practice is to keep up with it as the digital marketing eco-space operates under the dictates of the search engine. What makes it even more critical is change is something that governs the course of search engine marketing. The quicker you ride the wave of this change the better and more advantageous it is for your business.

Social Media for Market Research - Four Key Advantages

Social Media for Market Research – Four Key Advantages

Market research (MR), is a data-driven process used by organizations to identify the solutions for various business conundrums. Be it the identification of specific needs of the target audience, or the reason they should choose you instead of your competitors, MR can be effectively used to solve many of the common predicaments that can help companies make well-informed market decisions. However, it can be an expensive and time-consuming process.

Social Media has already achieved the reputation as an effective platform for extracting in-depth insights about the market, customers, competitors, etc., making it viable for market research. Social media listening enables seamless collection of both quantitative and qualitative data, which can be analyzed to identify the sentiments of the target groups as well as forecast the future trends.

Moreover, depending on the context, marketers can draw the right conclusions, which can help in creating a fool-proof marketing plan. Discussed below are some of the reasons why social media can be much more effective in achieving measurable results for market research.

Authentic Consumer Feedback

Obtaining authentic reviews about a product or service is essential for determining its performance in the market. Though, this may not be as simple as it appears, as most customers do not always respond with genuine feedback when asked by the company.

However, when the customers are given a choice to express their opinions through the favorite social networking channels, it would make them much more comfortable to share their thoughts with the enterprise. By encouraging them to join social forums where they would not only be able to express their views, but also endorse or contradict the feedback from others, brands can gather authentic views from real customers.

Simplified Filtering Mechanism

Positive feedback coming from a genuine customer can be highly valuable for marketing and promotional causes. It’s because, genuine opinions can help the companies in enhancing their product or service, which could attract more customers.

By enabling the researchers to validate the credentials of the respondents, Social Media can be an ideal platform to filter out false opinions. It could be a major advantage that could save both the company and the potential customers from being misled.

Given the option, customers could use popular social sites that let them share their images or short videos, which show their endorsement for the product or service. These visual testimonials could go a long way in helping the companies in building trust among the prospect customers, apart from using the info as a feed for market research.

Effective Monitoring

The research process is usually divided into primary and secondary tasks. The primary research involves monitoring the sales performance. It also involves looking out for loopholes in the tools used for business communication, which can have a direct impact on the quality of service. Linking the Point-of-Sales (POS), and different communication channels with the Social Media can have significant benefits. By doing this, the market research teams would be much more competent in figuring out the gaps in customer journeys and also be able to monitor the sales in a better way.

Moreover, social media can also play a vital role in monitoring the competition. The data collected through different social channels can be utilized to keep a track on the competitors’ strategy. These regular assessments can help the companies to stay in touch with the latest market trends. The current knowledge of latest trends in the market can be valuable when it comes to tapping the new opportunities at the right time.

Explicit Collection & Compilation

The secondary research is about creating a database by collecting the right keywords and info from popular content. The social media is one of the ideal platforms to gather such data acquired through regular engagement activities. By collating this data and refining it through predictive analytics, enterprises can develop robust business strategies. Consumer Analytics can also be utilized to determine the right market segments, which can be specifically targeted.

Also, industry experts can be hired by organizations to review the products or service on their blogs. These influencing personalities can have a positive impact on the target audience. The initiative can help in building a brand-following when they start responding to the reviews made by the influencers. By analyzing these feedback businesses can gather essential keywords and brand mentions to compile useful insights.

The target audience can be easily segmented and narrowed down to analyze the behavior much more accurately if Social Media is fruitfully used for Market research. It can also help with optimizing the distribution method for products, while also bolstering the identification process of the right product features. Using the social-channeling techniques, questions related to sales performance can also be solved. Finally, it can also help in optimizing the needs and methods of data collection, while delivering invaluable information about economic shifts, competitors, and consumer demographics.

Social Media for Market Research-CTA