Mobile apps have become very commonplace now, and with it, the users’ expectations have increased manifold. According to Fortune a staggering 75% of the app users open an app and never revisit. Indeed the expectations have risen and, there is a constant tug of war between the brands to retain the interests of the users through design. Although the users expect numerous features like ease of use, faster loading time, delightful interaction, and much more, the development in the world of mobile app can’t also be undermined. In that light, if you examine the key trends of app design that would rule 2019, you may be overwhelmed. Here is a glimpse of it.
More Conversational Design
People love communicating and casual chats with contacts and friends and are fond of messaging apps. Voice-based communication with the apps is the new trend which has bolstered the upsurge of voice-activated assistants and chatbots which are powered by artificial intelligence. The apps of 2019 will witness more integration of chatbots in the messaging platforms which would serve as assistants. This would enable businesses to have real-time conversations with customers most of which could be automated as well. The industry analysts feel that the next big thing could be voice-based interfaces as these voice-activated interactions enhance the user experience by eliminating the tedium of typing text.
The rapid emergence of augmented reality (AR) is on the verge of changing the way we see and use mobile apps. There are clear indications that 2019 will be the year of augmented reality. This would help people to use their mobile phones to see and experience the virtual world. Building AR-based mobile apps were not easy until Google and Apple came up with AR frameworks that made building augmented reality apps much simpler. AR apps have their application in all spheres from games and retail to solving real-life problems. As Pokemon Go created a never before audience engagement, companies have understood the power of AR, and this would prevail and dominate the app design market according to analysts. Augmented reality lenses can also be integrated into the messaging apps to create a more engaging user experience, and designers would be designing such apps to steal the show in 2019.
Integrated emotional experience
Integrating emotional intelligence (EI) into the mobile phone users’ experiences is a smart way of engaging users more delightfully. Expressing feelings through emojis have been a trend that has been well accepted by the users and are in vogue. A more focus on gestures by the use of emoticons and emojis in communicating users’ emotions and sentiments can be a novel way of user interaction which would be used profusely in 2019. The marketers feel that this kind of emotional interaction with a product while giving feedback or other communications engages the audience and the users in a more humane way.
Fingerprints, facial recognition or voice recognition are few of the biometric-based technology that can supplement the login requirements. As people don’t have to type in the passwords, it is an easier way for people to log in. This is the reason why more of biometrics for identity management purposes and authentication would be witnessed in 2018. This approach is welcome by the users as it enhances security for both individual end-users and the business enterprises. Apart from a fingerprint, facial ID will be more in use in 2019 which is a more protected form of authentication.
More advanced personalization by utilizing different data like location and other information and providing relevant content to the users would give the brands a competitive mileage. The apps would become more responsive to the immediate environment to make the user experience more utilitarian by providing special offers based on available information. Physical challenges and issues can also be handled by attempting to remove personal bottlenecks and disabilities by designing different and more personalized UI for different users. Based on such information the mobile apps can automatically determine if the sound should be louder or the fonts should be bigger for a particular user.
- The analysts feel that the next big thing could be voice-based interfaces as these voice-activated interactions enhance the user experience by eliminating the tedium of typing text.
- Integrating emotional intelligence (EI) into the mobile phone users’ experiences is a smart way of engaging users more delightfully.
- The rapid emergence of augmented reality (AR) is on the verge of changing the way we see and use mobile apps.
- The apps would become more responsive to the immediate environment to make the user experience more utilitarian by providing special offers based on available information.