Blogging is one of the prime ways to optimize your site in the search engine eco-space. The fact is 33% of the search traffic goes to the site which occupies the first position on Google. If you want to climb to the top of the search engine result pages (SERP) you have to write unique, interesting, engaging, and well-written content but that is not enough. Needless to say that just traffic is not enough but the right kind of traffic is what is desired the most as that accounts for higher conversion.
Apart from writing the blogs well, there are few SEO techniques you need to follow, to ensure that you rank higher on the result pages. Choosing the right keywords are the key to any blog that is optimized for the search engine results. Google searches over 40,000 queries a second and if you have to break through this search result clutter the potential keywords have to be targeted and used in the blog. Both the long-tail and short keywords have to be targeted as voice search is on the rise. They have to be intelligently integrated and used throughout your blog. The persona of your customers should be kept in mind with due preference on their likes and preferences while choosing a blog topic. Linking your blog to other influential sites and providing compelling statistics from reliable sources and linking them appropriately increases credibility in the eyes of the search engine. The blog you write should also be accessible with the mobile phones and not only should you have a mobile responsive web design, the readers should be well comfortable in reading your article in smaller and mobile devices.
The attention span of the readers are really short, and if you think that smaller blogs will be more effective, the search engines behave just the opposite way. Search engines prefer longer blog posts which are more in-depth, and this increases the chances of appearing on the top of the search engine results page. The longer the blog, the more the opportunity for the search engine crawler to understand what the article is all about. As external linking is important with the influential websites, internal linking is equally important to retain the readers on your site and reduce the bounce rate.
Although these are the SEO tips for your blog to rank well in the search engines, you should be equally focused on creating blogs that your users would love as well. The optimization should be both for the search engine crawler, and the readers and a proper balance between the two can reap great results. Now that we have discussed the SEO tips, the blog writing tips that you should follow would make your readers adore your blog along with the search engine favoring your blog as well. Here are few tips that you may follow to keep your blog high in the eyes of the esteemed readers.
Compelling Headlines with Effective Keywords
Research studies say that eight out of ten people read your headline and only two would read the rest of the article. Compelling headlines not only increases the chance of the readers to go through the article but the chances of sharing it increase too which enhances your social signal. Google seems to reward the websites with a higher social signal.
Target Influencing Audience
The influencers of your industry can really contribute to sharing your article, and it has a compounding effect on the total number of shares. When the influencers share your content, they share the content to a much larger audience. Thus finding ways to help the influencers to share your content is a smart method to get more audience to your site and increase the conversion rate. Write good things about the influencers and give them free publicity as people tend to share the appreciations and positive traits discussed by others. Visit and find out the sites that your influencers visit. Write or contribute as guest posts to those sites which will eventually help your influencers to spot your article and share it with their audience. You can also research on your influencer’s audience and write articles they would like and ask them to share your content.
Find Communities of Target Audience
Understand your audience and their personas and find out the probable communities, forums and online events and venues where your communities gather. These are the places where your content can be posted, and this will give you more traffic. You can post old content and different formats of content in the places where your audiences gather and converse with each other. Interact with your readers and develop a relationship with them which would not only increase readership but enhance your relationship with prospects as this would act as lead nurturing as well.
Decrease Bounce Rate
In simple words decreasing bounce rate means retaining the readers to your site or the blog post and this is a metric that is counted by the search engines. As they often say the first impression creates a lasting impression, a title is certainly important but there are other factors too that create a lasting impression on the readers. It is no denying the fact that when a visitor visits your blog or website, the first thing they notice is the blog’s loading time and the design of your site or the page. The landing pages and the blogs should be loading quickly with a simple and a professional theme. Concise and easy to read and navigate articles explaining the salient points clearly with the article divided into paras help readers to understand and scan the blog easily.
Another way of retaining readers is to show the related posts based on tags and categories as it helps the readers to toggle between blogs of their interest. Keep an eye on the analytics and find out the most viewed pages and blogs. Write on topics that are related to the most viewed blogs which can significantly increase the time spent by visitors on your site. This will inevitably have a great bearing on the SEO and the ranking of your website.